Though I'm far from perfect, and as susceptible as the next educated skeptic to a good ad campaign, I saw something today that really tipped off the stupid-o-meter. I sincerely hope none of the few, but smart and lovely people who check out this blog, would ever make a purchase based on this.
Secret Deodorant "40th Anniversary Special Limited Edition".
Ummm... .huh? Procter and Gamble thinks they're bleepin' Disney now? WE'RE TALKING ABOUT ANTIPERSPIRANT PEOPLE!!!! How dumb do they think consumers are? Actually, what frightens me more is how dumb could consumers be that something like that is a viable product hook? It's a noxious chemical you smear on your stinky pits to avoid offending co-workers. But do we explain product info? List contents? Even give inflated but possibly viable information on why this product is the better one? NO. We release "40th Anniversary Special Limited Edition" stinky armpit treatment. Are we supposed to save this one to sell on EBay when the value increases exponentially? Is it a series? Do we collect the whole set?
For the record, I don't use antiperspirant, I use deodorant and since the very few of them still on the market are becoming fewer all the time, well, P&G isn't in danger of getting my business anyway. But - gah. I hate the consumer market sometimes.
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1 comment:
Hi,
I've spluttered in impotent indignation when I've seen that sort of thing too.
Was the deodorant 40 years old or just the company?
The other day we bought some pate, nothing unusual in that except it was " Farmhouse and mushroom pate". I looked through the ingredient listing and it appeared that there were no farmhouses at all in it. I felt cheated.
(I've come via socknitters by the way)
Pete (rhllamas)
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